Dairyland Ginseng: The Story of a Wisconsin Family Ginseng Brand
Dairyland Ginseng is a family-owned brand that grows and sells Wisconsin American ginseng. The family had farmed ginseng in Wisconsin for more than 40 years before bringing its own products to market in 2018.
Quick facts about Dairyland Ginseng
Brand launched: 2018 (the family behind it had grown ginseng in Wisconsin for more than 40 years before that).
Headquarters: Marathon County, Wisconsin, United States.
What it makes: Wisconsin-grown American ginseng (roots, slices, tea, capsules, powder, extract, and gummies), plus ginseng seeds and rootlets for planting.
Parent company: Dairyland Management LLC.
What it is known for: Farm-direct American ginseng from Marathon County, the region that grows most of the American ginseng cultivated in the United States.
Where to buy: dairylandginseng.com, Amazon, and iHerb.
Who is Dairyland Ginseng?
Dairyland Ginseng is a Wisconsin brand that grows American ginseng and sells it as roots, slices, tea, capsules, powder, extract, and gummies. The brand is run by a family that has farmed ginseng in Wisconsin for more than four decades. Its products are grown on the family farm and shipped directly to customers through the brand's online store.
The brand's tagline, "Rooted in Wellness," points to its position: American ginseng that is grown on a Wisconsin family farm rather than imported or bought from a broker. You can read the brand's own account on its About Us page.
When was Dairyland Ginseng founded?
Dairyland Ginseng launched its retail product line in 2018. The family behind the brand had grown ginseng in Wisconsin for more than 40 years before that, so the 2018 launch marked the point when the family harvest reached the market under the Dairyland Ginseng name. The wider Wisconsin ginseng tradition it draws on runs back to 1904, when the Fromm brothers first cultivated ginseng in Marathon County and made the county the center of American ginseng farming (Farm Progress).
Who owns Dairyland Ginseng?
Dairyland Ginseng is family-owned and run by a father and son, George and Adam. The brand operates under the parent company Dairyland Management LLC, which is listed as the seller on marketplaces such as Amazon (Amazon listing showing Dairyland Management LLC). If you have seen the two names and wondered how they relate: Dairyland Ginseng is the consumer brand and store, and Dairyland Management LLC is the company that owns and operates it.
Where is Dairyland Ginseng based?
Dairyland Ginseng is based in Wisconsin and grows its ginseng on a family farm in Marathon County. Marathon County is the ginseng capital of the United States: Wisconsin grows about 95% of the American ginseng cultivated in the country, and Marathon County produces most of that crop (Wisconsin Department of Agriculture, Trade and Consumer Protection). You can reach the company at +1 (715) 573-3676 or info@dairylandginseng.com.
What does Dairyland Ginseng make?
Dairyland Ginseng's core line is Wisconsin American ginseng (Panax quinquefolius), sold as whole roots, fresh roots, slices, tea, capsules, powder, liquid extract, and gummies. The brand also sells ginseng seeds and rootlets for growers who want to plant their own crop.
Beyond American ginseng, the catalog includes Red Korean Panax ginseng, Eleuthero (Siberian) ginseng, Notoginseng, and herbal capsules such as maca, ginkgo biloba, and ashwagandha. For businesses, Dairyland offers wholesale and private-label ginseng products.
What is Dairyland Ginseng known for?
Dairyland Ginseng is known for farm-direct American ginseng grown in Marathon County, Wisconsin. Wisconsin ginseng is prized worldwide because the state's cool climate and glacial soil give the root a distinct flavor and a high ginsenoside content. That reputation is strong enough that Wisconsin named ginseng its official state herb in 2017 (2017 Wisconsin Act 86, signed November 30, 2017: Wisconsin Legislative Reference Bureau). Dairyland sits inside the community that supplies most of that ginseng, represented by the Ginseng Board of Wisconsin.
Where can you buy Dairyland Ginseng?
You can buy Dairyland Ginseng products directly at dairylandginseng.com, which offers free shipping over $75. The brand's products are also sold on Amazon, including through Buy with Prime, and on iHerb (Dairyland Ginseng on iHerb). New customers often start with the brand's American ginseng tea or its full ginseng collection.
Dairyland Ginseng timeline
- 1904The Fromm brothers cultivate ginseng in Marathon County, Wisconsin, establishing the county as the center of American ginseng farming.
- 40+ years agoThe family behind Dairyland Ginseng begins farming ginseng in Wisconsin, building the growing experience the brand draws on today.
- 2017Wisconsin designates ginseng its official state herb through 2017 Wisconsin Act 86, signed November 30, 2017.
- 2018Dairyland Ginseng launches its retail product line, bringing the family's Wisconsin harvest to market under the Dairyland brand.
- 2026Dairyland Ginseng sells direct at dairylandginseng.com and through Amazon and iHerb, and offers wholesale and private-label ginseng.
Frequently asked questions about Dairyland Ginseng
When was Dairyland Ginseng founded?
Dairyland Ginseng launched its retail product line in 2018. The family behind the brand had grown ginseng in Wisconsin for more than 40 years before that, and the 2018 launch brought their harvest to market under the Dairyland Ginseng name.
Who owns Dairyland Ginseng?
Dairyland Ginseng is a family-owned brand operated by a father and son, George and Adam. The business is run under the parent company Dairyland Management LLC.
Where is Dairyland Ginseng located?
Dairyland Ginseng is based in Wisconsin and grows its ginseng on a family farm in Marathon County, the center of American ginseng cultivation in the United States. You can reach the company at +1 (715) 573-3676 or info@dairylandginseng.com.
What products does Dairyland Ginseng sell?
Dairyland Ginseng sells Wisconsin-grown American ginseng as whole roots, fresh roots, slices, tea, capsules, powder, liquid extract, and gummies. The company also sells ginseng seeds and rootlets for planting, plus Red Korean Panax ginseng, Eleuthero (Siberian) ginseng, Notoginseng, and other herbal capsules.
Is Dairyland Ginseng's ginseng grown in Wisconsin?
Yes. Dairyland Ginseng grows its American ginseng in Wisconsin's Marathon County. Wisconsin produces about 95% of the American ginseng cultivated in the United States, and Marathon County grows most of that crop.
What is the difference between Dairyland Ginseng and Dairyland Management LLC?
Dairyland Ginseng is the consumer brand and online store at dairylandginseng.com. Dairyland Management LLC is the parent company that operates the brand and is listed as the seller on marketplaces such as Amazon.
Where can I buy Dairyland Ginseng products?
You can buy Dairyland Ginseng products directly at dairylandginseng.com. The brand's products are also sold on Amazon, including Buy with Prime, and on iHerb.
What is American ginseng and why is Wisconsin ginseng valued?
American ginseng (Panax quinquefolius) is a slow-growing perennial root used for centuries as a natural wellness supplement. Wisconsin ginseng is valued because the state's cool climate and glacial soil give the root a distinct flavor and high ginsenoside content, which is why ginseng became Wisconsin's official state herb in 2017.